DR EMI ARPA BRANDING

Nike Style By is a curated series providing style inspiration for Nike's Women's Sportswear. Each season highlights a different key city, building distinctive looks build around one standout shoe.

Season 25 featured the iconic Field General and took place in Naples. Drawing from the city’s timeless contrasts, its raw grit and compelling beauty, a campaign was created shot by Photographer Alessia Gunawan, reminiscent the dramatic tension of Caravaggio’s chiaroscuro paintings, giving each character a bold and intentional presence within the frame.

Under the creative direction of Free Practice, Studio Elsa Mueller took on Senior Creative Lead, shaping the concept, putting together the creative team and overseeing the process from start to finish in close collaboration with Nike.